Coop Pank has paid over half a million euros of cashback in the last year
02.06.2026
Rising prices have led Estonians to look more actively for special offers, compare prices across retailers and combine loyalty programmes to get the most value from their everyday spending. Over the past year alone, Coop Pank has paid more than half a million euros in cashback to customers shopping at Coop stores.
Rising prices have led Estonians to look more actively for special offers, compare prices across retailers and combine loyalty programmes to get the most value from their everyday spending. Over the past year alone, Coop Pank has paid more than half a million euros in cashback to customers shopping at Coop stores.
“When it comes to larger purchases, people can choose a cheaper alternative or simply delay the purchase. Saving money on everyday groceries is much harder. Consumers may switch from premium brands to private-label products or skip buying treats, but vegetables, meat and potatoes are still staples that people buy every day,” said Karel Parve, Head of Retail Banking at Coop Pank.
According to Parve, the growing popularity of loyalty cards and reward programmes is also reflected in customer behaviour. Over the past year, Coop Pank has paid a total of €519,892 in cashback to nearly 66,000 customers through its cashback programme.
Coop Pank launched its cashback offering in June last year. Customers on the bank’s Useful plan receive 1% cashback on purchases made at Coop stores when paying with a Coop Pank debit card. According to Parve, the most active shoppers have earned between €82 and €132 in cashback over the past year.
In addition to cashback paid directly into their current account, customers can earn up to 2% in Coop bonus points. As a result, regular Coop shoppers can receive benefits of up to 3% when paying with a Coop Pank card.
Unlike bonus points, cashback paid into a current account is not tied to a specific retailer or purchase and can be spent however the customer chooses.
Loyalty programmes remain highly popular
Bonus points continue to be a popular way for consumers to reduce everyday shopping costs. Estonian consumers are particularly savvy when it comes to loyalty programmes and actively combine offers and discounts from different retailers.
The figures show that consumers are making full use of the rewards available to them. According to data from Coop, which has nearly 672,000 loyalty programme members, as much as 98% of all bonus money earned was redeemed in stores during 2025.
Learn more about Coop Pank’s Useful plan.
